Atout France, the France tourism development agency, has launched a “Romance in France” campaign by distributing roses in Toronto, Montreal and Vancouver – aimed to highlight France’s romantic assets.

Part of the campaign includes a special Romance in France section – ca.france.fr/en/romance-france – on the Atout France web site web site. Visitors to the site can register to win a romantic trip for two to Paris.

Other campaign initiatives include a video with a Canadian couple discovering their romantic side in Paris; an associated video of roses being given away and a Facebook campaign – Romance in France.

(http://ca.france.fr/en/romance-france)