Preferred Hotels & Resorts has launched a mobile app and member rate program as major enhancements to its points-based hotel rewards program, iPrefer.
In celebration of iPrefer and the pursuit of independent travel, Preferred Hotels is gifting 25,000 bonus points to iPrefer members who make a booking within the app by April 21.
“The new mobile app and member rate program are designed to better connect today’s travellers with the unique appeal of the independent hotel experience through a seamless loyalty program that delivers exclusive, on-the-go access to an attractive rate, points and valuable on-property perks,” said Casey Ueberroth, chief marketing officer, Preferred Hotels & Resorts.
The iPrefer mobile app is designed to provide time-saving, value-rich functionality that will enhance the overall iPrefer experience – before, during and after every stay. With the app, members can search and book stays at more than 600 iPrefer participating hotels worldwide, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings, and immediately access and redeem Reward Certificates.
The iPrefer rewards program is complimentary to join.