Fans of the show Game of Thrones were able to set their sights on a critically endangered dragon at Belfast Zoological Gardens on June 9.

Operated by two controllers, the animatronic infant male animal with a wing-span of 10 feet marked the culmination of Tourism Ireland’s 14-week advertising campaign promoting Northern Ireland as the home of Game of Thrones, which coincided with the return of the fifth season and capitalized on the rise of screen tourism.

Other stunts in the campaign included the sale of replica dragon eggs, which were placed among fruit and vegetables in St George’s Market in Belfast, available for the price of 125 Gold Dragons – the currency used in Game of Thrones.

(http://www.ireland.com)