At the upcoming BC Tourism Industry Conference, tourism operators can gather knowledge on how digital tagging is creating a competitive advantage for British Columbia’s tourism industry.

The digital transformation has significantly impacted the way travellers find, explore, book and share travel experiences.

Destination BC is using tagging to gather data on consumer insights. The digital tagging session at the conference will explore what tagging is, how to benefit from tagging, and how to tag a web site. The event will take place March 7-9 in Kelowna.

(http://www.bctourismconference.ca)