The latest platform to showcase San Francisco as a diverse and welcoming tourism destination is titled “I Am San Francisco,” an online series sharing the stories of both natives of the city and those who came to visit and found a home.

The first nine profiles cover a diverse human landscape of race, gender, age, economics and orientation, including a cable car grip man, a Summer of Love historian, a Muslim tech worker, female entrepreneurs/pop-up chefs, executives, artists, a transgender person and more.

(https://www.sftravel.com/iamsf)