Visit Orlando has hired of Canlink Travel as its Canadian representative.

Canlink will be responsible for representing Visit Orlando to the travel industry throughout Canada, Orlando’s No. 1 international market.

“We have a long history of working closely with Canada’s travel trade industry,” said Elaine Blazys, vice-president of travel industry sales for Visit Orlando. “Canlink owners Elaine and Brent Carnegie, along with their team of experts, will be an extension of the Orlando-based team to specifically provide the Canadian travel industry with even more personalized service and education.”

Joining the Canlink team, and dedicated specifically to the Visit Orlando account, is Kerry Sullivan. She has a lot of experience in destination sales and marketing experience, including 19 years representing the Puerto Rican tourist board in Canada. She will be the main liaison between the Canadian travel agency community and Visit Orlando.

Canlink’s duties will include implementing sales strategies and activities; supporting the trade with training, presentations and tools; and ensuring the trade is kept up to date on growth in the destination. Those actions will complement Visit Orlando’s efforts to drive Canadian visitors to Orlando through consumer marketing, public relations and social media campaigns.

Visit Orlando is the official tourism association for the most visited destination in the United States, with representation in more than a dozen countries around the world.

(http://www.VisitOrlando.com/trade)