Azamara Club Cruises launched its app boasting a cruise industry first by featuring a series of 360-degree virtual reality experiences.

The video series, known as Azamara 3di and featured on the dedicated web site, http://www.azamara3di.com, uses virtual reality technology to help immerse future guests in what it’s like to be onboard the Azamara Journey via ship tours and to experience destination excursions in South and Central American ports of call.

From touring the onboard amenities of the Azamara Journey or escaping to destinations like Costa Rica for zip lining or Cartagena, Colombia for a midnight carriage ride, the new app helps guests get a flavour of what the line offers. Known for its destination immersive experiences, ensuring guests have longer stays in port, more overnights and night touring on all voyages, Azamara developed its Azamara 3di programming to help guests be as close to “being there” as possible.

“We didn’t want to launch an app just to have an app. When perfecting our first app, providing this sensory journey was not negotiable,” says Larry Pimentel, president and CEO of Azamara Club Cruises. “As we continue to redefine the luxury cruise experience for the next generation, we need to reach them in meaningful ways and provide information to them where they are looking for it. Having an app is important, but more important is the content it provides.”

The app is available on iPhones, iPads and iPods that run iOS 6.0 or above. Android users can get the same experience by going to http://www.azamara3di.com on their smartphones.