The most visited destination in the US has unveiled another “first” for visitors with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology.

The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of Orlando experiences that best fit an individual’s needs and preferences.

In addition, the Visit Orlando App also features augmented reality experiences for visitors to explore, have fun and earn savings throughout the destination. The app was created by Visit Orlando, Central Florida’s official tourism organization. It is now in public beta and can be downloaded in Apple App and Google Play stores.

Sample questions a traveller could ask the app include: Where can I find a scenic view of Orlando?; Where can I eat that has live music?; What’s something adventurous to do?

“As the first destination to create a mobile app using this advanced level of cognitive computing, our goal is to help visitors maximize their Orlando vacation in a way that is personally meaningful to them,” said George Aguel, Visit Orlando president and CEO. “Visitors to Orlando can be awed and sometimes overwhelmed at the array of unique attraction, dining, shopping and entertainment options. It can actually take 67 days to do everything. This innovative technology is like having your own personal Orlando expert 24/7. It analyzes numerous options, extensive data, and insights from destination experts and fellow travellers to create a recommended experience that is just right for you.”