Desire Rebrands
Desire Resorts and Desire Cruises are consolidating, rebranding and uniting under one as “Desire.”
According to officials, the company’s branding relaunch illustrates an overall new look and feel, portraying “a fresh and modern image to convey its sensual, elegant and exclusive personality.”
Elements include the redesign of the logo, a new slogan – “Beyond Seduction,” and a new web site at http://www.desire-experience.com.
The Desire experience includes the all-inclusive resorts Desire Riviera Maya Pearl Resort and Desire Riviera Maya Resort, along with Desire Venice Cruise, each designed for couples only. Desire is a division of the Original Group.
“Like the ever-expanding true desire between couples themselves, Desire reflects our strong, successful brand, with its romantic offerings on both land and sea for our sensually oriented, sophisticated clients who are always on the search for luxurious, secure yet spicy experiences in a variety of environments,” said Rodrigo de la Peña, CEO of Original Group. “We’re thrilled by this rebranding launch, which allows us to continue to expand and create innovative sensual experiences for adults.”
These unique experiences include the latest in adult entertainment, couples workshops, indoor/outdoor playrooms, gourmet dining, brand name beverage service and luxury accommodations, all in an erotic, clothing-optional, adult (21+) couples-only atmosphere.
