Cummings To Lead WestJet’s Ultra-Low-Cost Airline
WestJet has announced the appointment of Bob Cummings as executive vice-president responsible for the yet-to-be-named ultra-low-cost carrier (ULCC) which will launch late in 2017 or early 2018.
Cummings will have accountability for all aspects of this new venture, including planning, branding, pricing, product development and operationalization. He will also continue to drive other key strategic initiatives for WestJet. Cummings has been with WestJet since 2005, with almost 11 years at the EVP level with a variety of responsibilities.
WestJet also announced the appointment of Ed Sims as executive vice-president, Commercial, with responsibility for all aspects of the commercial function within WestJet including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations. He will join WestJet on May 29.
