Crabill named CEO of Trevello World Holdings, will lead U.S. expansion

Elizabeth Crabill, a 20-year travel industry executive, has been tapped to lead the expansion of Canada’s first major host agency, Trevello Travel Group (Trevello), as it moves into the United States after 30 successful years in Canada.?

As the newly hired Chief Executive Officer of Trevello World Holdings, Trevello’s parent company, Crabill is responsible for expanding Trevello’s successful host business model into new markets, building the global business by increasing its network of independent travel professionals, growing profitability and market share, maximizing sales revenue and building brand awareness.

Zeina Gedeon, Chief Executive Officer of Trevello’s Canadian operating company, who has been with the company for over 6 years, will continue in the same capacity, driving the growth and operations of the business in-country.

Gedeon will also serve as Chief Operating Officer of Trevello World Holdings. She will report to Crabill.

Entrepreneur and Trevello Founder, Morris Chia said that: “Thanks to Zeina’s leadership, vision and passion as well as to the dedication, loyalty and tireless efforts of our world class team, our Canadian business is thriving, positioning us well for this exciting evolution of Trevello.”

Chia continued: “We are the most travel advisor-centric agency, trusted by our community to provide them with the very best support, resources and compensation. As we look to the future and to developing an even greater value proposition for advisors across the globe, we are very happy to welcome a game changer like Elizabeth to the team. We’re going to evolve the traditional host agency market with our innovative approach, and Elizabeth is exactly the leader to transform the industry with us.”

Crabill is an accomplished C-suite executive in the travel, tour and hospitality industry who has worked with travel advisors and consortia for over 20 years.

She brings deep experience leading strategy, growth and digital transformation for businesses from startups to global corporations in the US, Europe and South America. Her career is marked by innovation and commercial expansion; motivated and high performing teams; and transformative results.

For the past 8 years, Crabill served as CEO of CIE Tours, guiding the legacy tour operator to high growth and increased profitability through design of a future-facing business model powered by data, customer insights and technology-driven investments.

As well, Crabill served as President of Travel Bound and GTA Americas, and held various leadership roles with Lindblad Expeditions, Travel Impressions and Global Adrenaline.

She was Chairman and board director of the US Tour Operator Association (USTOA), and she held advisory roles with travel industry startups.

Commenting on her appointment, Crabill said: “I have worked with the vibrant travel advisor community for many years and see the incredible potential that exists to innovate and grow the industry.”

And she added: “I’m energized and inspired by the opportunity to lead Trevello and our family of travel advisor entrepreneurs on the next leg of our journey. We’re going to grow bigger and stronger with the right advisors and partners, so I encourage everyone to stay tuned. There is much more to share in the near future.”

Crabill, who reports to Chia, is based in New York City.

Go to www.trevello.com for more.