Contiki launches ‘Run Club’ style trips for active travellers

Contiki has launched a series of Run Club travel style trips designed for fitness enthusiasts and social adventurers.

The two new itineraries allow young travellers to explore Europe’s most iconic destinations while connecting with like-minded runners. From a scenic jog around the crystal-clear waters of Lake Lucerne to local parks in Amsterdam and Florence and the picturesque vineyards of the Beaujolais wine region, each route offers a unique blend of fitness, exploration, and cultural immersion.

This innovative offering taps into the booming trend of fitness as a social connector. According to the leading running app, Strava’s recently released 2024 Year in Sport: Trend Report, global participation in running clubs surged by 59 per cent in 2024. The report highlights that 58 per cent of respondents noted they made new friends through group workouts. Gen Z, in particular, is driving this trend, with nearly 1 in 5 having gone on a date with someone they met through exercise, and they are four times more likely to seek social connections through fitness than in traditional settings like bars.

“Run Clubs represent more than a fitness trend for our 18-35 audience– they’re a way to connect, explore, and build community in an increasingly fragmented, online world,” said Contiki CEO Adam Armstrong. “The appetite for active trips with Contiki is increasing as bookings on our active itineraries surged 105% from 2023 to 2024. Whether along the Mediterranean coastline in France or through Austria’s breathtaking Alps – group runs always emerged as trip highlights.”

Two flagship itineraries

For 2025, Contiki’s Run Club features two flagship itineraries: European Highlights and European Whirl Plus.

These trips combine Contiki’s signature elements – cultural hotspots, expert guides, and lifelong friendships – with a variety of runs through Europe’s most stunning routes, taking in iconic sites such as the Eiffel Tower or Colosseum along the way.

With limited spots available for these highly anticipated trips, Contiki is challenging travellers to lace up their running shoes and truly “Run the World.”

For more information, visit  https://www.contiki.com/en-ca