Contiki Launches Global TikTok Challenge
Combining the hottest social network to burst on to the global stage, and a drive to further connect the emotion of music and travel, Contiki is launching a worldwide competition to find its 2020 TikTok creator through the power of “friendship.”
The launch of Contiki’s TikTok channel, @ContikiTravel, is being celebrated with the ultimate competition for young fans of the platform with a passion for travel. The prize is a year-long content creator ambassadorship with Contiki, travelling to some of its most popular destinations to capture content bespoke to TikTok that shows the power of shared experiences and travelling with like-minded people.
“An exciting part of working in the youth travel industry today is the number of opportunities to collaborate with young people in creating new, unique content providing a fresh take on traditional travel stories,” says Toni Ambler, CMO, Contiki Marketing Lab. “As a company, Contiki has been working alongside influencers, experts and young people to create truly relevant content for a number of years. TikTok is a great new channel to continue to expand the type of content we can share, and to showcase the expertise and insight social travel can bring.”
Contiki is launching the competition and channel using some of the epic moments captured during its recent “Find Your People” influencer campaign, which saw nine strangers, including Canada’s own Michael Rizzi, come together to road test Contiki’s new Rome to Barcelona by Train trip.
Contiki has been uniting people from all four corners of the globe for decades through travel and is launching this new initiative to meet Gen-Z where they feel most at home. The competition asks entrants to create and share videos encapsulating their friendships while travelling, utilizing the native features of the TikTok platform including stickers, filters, background music and augmented reality. To take part, entrants must share their most creative moments and content on their own TikTok channels, making sure to include the hashtags #contikifindyourpeople and #tiktoktravel.
Contiki will re-share its favourites every two weeks, thus entering those individuals into a Grand Final. The voting will then be put in the hands of Contiki’s army of social followers, with the winner being named in January.
To find out more about the competition, visit https://www.contiki.com/activity/tiktok-competition.
