Contiki Appoints New Canadian President
Contiki Holidays has appointed Deanna Lambert as president of Contiki Holidays Canada, while former president Brad Ford is set to join Lion World Travel in the same title in November – after embarking on a globe trotting adventure.
Lambert, who joined the Travel Corporation Canada’s Toronto office on May 16, comes to Contiki from TRAFFIKGroup, a Toronto-based marketing agency, where she served as the agency’s director of brand and digital strategy and has worked with companies like Harley Davidson, Canadian Tire, Loblaw Corp, Sportchek/Forzani, President’s Choice Financial, Pepsi FritoLay and a women’s entrepreneurship NGO in Uganda.
“Contiki Canada continues to innovate in the millennial market and we are thrilled to welcome Deanna in her new role with her extensive marketing and digital background,” said Jeff Element, president of Contiki Holidays Canada’s parent company, The Travel Corporation Canada. “In the coming weeks, I will be personally introducing Deanna to our valued agent partners.”
Lambert added, “I’ve always been passionate about the benefits of travel, and as my former clients and teammates know, I’m also very passionate about what the benefits of a customer-centric marketing approach can bring to brands and businesses. I am very excited to be able to unite those two passions, and I couldn’t be happier to have joined the fantastic and welcoming team at Contiki and The Travel Corporation Canada.”
Lambert can be reached at [email protected].
