Sheraton Hotels & Resorts has revealed a first look at the brand's all new visual identity with the re-launch of http://www.Sheraton.com. The first phase of a larger brand re-positioning, the revamped web site features an enhanced user journey, high-end design, artful photography, and a modern color palette.
The redesign is the latest of many initiatives underway for Sheraton 2020 – a bold 10-point plan to position Sheraton as the premier global hotel brand of choice, everywhere.
Adam Aron, Starwood CEO, on an interim basis, said: “More than ever, a compelling and enriched...