It has been a year since the revolution started and by all accounts, Starwood Hotels & Resorts' SPG Pro B2B loyalty program for meeting and travel professionals has been a rousing success.
Alison Taylor, senior vice-president, Starwood Sales Organization, observed of the program: “SPG Pro allows us to reward our customers like nobody else, offering one holistic program that recognizes the personal and professional bookings with us.”
Taylor continued: “Just one year in, SPG Pro has generated significant revenue, grown our member base in 189 countries, and rewarded enough...