This week's announcement of BC's Family Day as the second Monday in February initiated widespread enthusiasm across British Columbia's tourism industry. Originally slated for later in the month to align with other provinces and the US President's Day holiday, the announcement came on the heels of a consultation process led by TIABC, Tourism Whistler, the Canada West Ski Areas Association, and other tourism partners. At the urging of Pat Bell, Minister for Jobs, Tourism and Innovation, the industry-wide consultation process looked at the outcome of holding the holiday on a weekend already busy...