With the launch of new WestJet Rewards offerings and a national campaign, WestJet is inviting new guests to give the airline a try, while generating a little friendly competition among its competitors. "Today, we are here to tell travellers that it is not business as usual at WestJet,"said Bob Cummings, WestJet's executive vice-president, sales, marketing and guest experience. "It's not business as usual for an airline to be owned by more than 80% of its eligible employees. It's not business as usual to call your customers guests, or reward your guests with real dollars they can actually use...