Carnival Scores With The Harlem Globetrotters
Carnival Cruise Line has launched an exclusive partnership with the world-famous basketball team, the Harlem Globetrotters, serving as the group’s official cruise line sponsor worldwide.
Combining the Harlem Globetrotters’ high-flying athleticism, theatrical stunts and comedic acts with Carnival’s role as the family cruise leader, the two ambassadors of fun will bring a new level of excitement to more than 150 of the team’s shows across the US.
The Harlem Globetrotters’ always entertaining exhibition games will be enhanced by Carnival’s signature brand of fun through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more. This partnership will also provide Carnival with traditional marketing assets to support their charitable partners’ initiatives.
To celebrate the partnership, Carnival is launching an exclusive “Trot the Globe” sales event from May 21-23 which can be accessed at https://www.carnival.com.
A video shot on board Carnival Horizon featuring Harlem Globetrotters stars Hammer Harrison and Dragon Taylor showcases the dynamic duo’s impressive skills as they make shots from high above Carnival’s SkyRide aerial attraction and Lido Deck. The video can be viewed at https://youtu.be/Ke36j-QUMto.
