BWH Hotels Re-Enters Aruba Market

BWH Hotels has announced the addition of the Aruba Boutique & Art Hotel to the BW Signature Collection portfolio.

The property’s addition to the portfolio marks the re-entry of BWH Hotels to the Aruba market, providing travellers with the brand’s signature accommodations in one of the Caribbean’s most popular destinations.

The property opened in the heart of Palm Beach, Aruba in April 2024. As the second largest soft brand company in the world, BWH Hotels is proud to continue growing its collection of independent hotels that maintain their unique identity and character.

Larry Cuculic, President & CEO of BWH Hotels, said: “We are thrilled to re-enter the Aruba market with the addition of the Aruba Boutique & Art Hotel to our BW Signature Collection portfolio. Returning to Aruba was a top priority for our brand.”

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