Silversea Cruises

Silversea Cruises has announced the appointment of Kristian C. Anderson as its new vice-president of sales for North America, effective mid-June. In this position, based in Fort Lauderdale, he will develop sales strategies and initiatives to increase revenue in the US and Canadian markets, and oversee a sales team dedicated to helping travel agents grow and expand their luxury travel business. Anderson, who will report directly to Ellen Bettridge, Silversea’s president of the Americas, has nearly 25 years of sales and management experience with several top travel companies. Most recently, Anderson was vice-president of US sales for Qatar Airways.