AMResorts

AMResorts reports that Jan LaPointe has been named senior director of AMRewards, the resort company’s travel agent loyalty program. LaPointe will also continue to serve as senior director sales and marketing, Canada for AMResorts. In this newly created position, she will lead efforts to continue the growth of the AMRewards program within Canada and the United States, while driving promotional strategy to recruit and retain travel agent partners. With 19,400 registered travel agents across North America, AMRewards has seen more than 192,000 points collected and 106,500 bookings entered in 2015 alone, representing $7.2 million in redemptions. Under LaPointe’s leadership, the program is expected to continue advancement along with the expanding AMResorts portfolio, which is on track to hit nearly 60 resorts by the end of 2018.