Adventure Canada

Adventure Canada has welcomed veteran travel professional Jean Bouffard to the team as senior advisor, business development and product innovation. Bouffard, who spent 35 years with Tourisme Québec, is focusing on developing strategic partnerships within the North American market for Adventure Canada, with a special interest in alumni connections. Starting as a tour director in Western Europe, Bouffard spent several years in New York City as director of tourism for the Government of Quebec. He also taught at the Management School of Université du Québec à Montréal and at LaSalleCollege and more recently, advised Tourisme Quebec on US and Canadian market strategy and co-ordinating cross-border office operations.