Brand USA & partners announce 2025 ‘Sell Your Way to the USA Program’

Brand USA, in collaboration with Travel Nevada, Travel North Tahoe, Visit Reno, Utah Office of Tourism, Visit Salt Lake, Visit Seattle, and Travel Oregon, have announced the 2025 ‘Sell Your Way to the USA’ incentive program.

Brand USA, and seven USA destination partners are thrilled to offer Canadian travel agents the chance to sell their way to the USA and secure one of 12 coveted spots on an exclusive FAM trip.

“This year, we’re excited to announce this incredible collaboration between our valued USA destination partners, Brand USA, and Air Canada,” said Corey Marshall, director of Canuckiwi Representation. “With 12 exclusive spots available, this is a golden opportunity for Canadian travel agents to showcase their expertise, sell the USA, and experience these amazing destinations firsthand.”

How to sell your way to a spot

Agents will earn points for bookings made during the selling period from Jan. 15 – Mar. 31, 2025:

• 1 point for every round-trip Air Canada return airfare booked to the U.S.
• 1 additional point for PNRs that include Seattle, Salt Lake City, Portland, or San Francisco
• 1 additional point for land packages (hotels, tours, or sightseeing) booked within the participating partner destinations
• 1 additional point for completing a badge on the Brand USA Discovery Program featuring a destination partner

The reward

The top 12 selling agents (three for each FAM itinerary) with the most points will win a spot on one of the four self-guided (or self-driven) FAM trips. The FAM package includes:

• Round-trip Economy Class airfare with Air Canada from a major Canadian hub
• Land package (accommodation, rental car if required, activities, and select meals)

How to participate

To confirm your participation, submit your name, agency, and contact details via the registration link, QR code, or email Peri McCardle at Canuckiwi ([email protected]) by March 15, 2025. Upon registration, full incentive details and a tracking sheet will be provided to track your sales and points.

Important dates: 

• Selling period: January 15 – March 31, 2025
• Registration deadline: March 15, 2025
• Winners announced: April 11, 2025

Why participate? 

This is your chance to sell the U.S., elevate your travel expertise, and experience four of its most iconic destinations firsthand.

Earn your spot and gain unparalleled insight into these incredible locations, enhancing your ability to inspire and assist clients in planning their dream trips.

Don’t miss this exclusive opportunity to “Sell Your Way to the USA!”