Bermuda has some amazing stories to tell

One of the first things that Kiwan Anderson will tell you about Bermuda is that everyone has their own story about the island.

“Everyone I talk to has these memories of what brought them to the island and what keeps bringing them back,” Anderson, who is the director of global PR & brand partnerships for the Bermuda Tourism Authority, told Travel Courier during a recent interview in Toronto.

The Bermuda experience is personal in so many ways and that personal connection with the destination is something that Anderson says the tourism authority likes “to really lean into.”

“We have a theme called Celebrations and it’s all about celebrating the time you lost [during COVID] and the people you haven’t seen in a while,” he said.

It’s all about “celebrating your family; celebrating those moments big and small and Bermuda is the place to do that,” he explained.

And Anderson points out that: “People are coming to celebrate something” when they visit Bermuda, and they can “do it on a budget” or “not on a budget.”

“It’s whatever you make it and that’s what I love about it — that’s what I love about the island,” he said.

That’s certainly the message that Anderson brought with him during a recent visit to Toronto last month to participate in the Canadian Meetings + Events Expo and to continue the initiative that the Bermuda Tourism Authority began last year as it re-engaged with the Canadian market.

“We’re here to really reinforce our investment in the Canadian market,” Anderson told CTP, before pointing out that the arrival of BermudAir on the scene has generated a lot of excitement for the destination as it offers service from both Toronto and Halifax.

For the full story, check out the latest issue of TRAVEL COURIER