Barcelo Updates Hotel Group’s Evolution

The Barcelo Hotel Group continued its road show last night (Oct. 27) in Pickering, Ont. to update the travel trade on the group’s evolution of its four brands – Royal Hideaway, Barcelo, Occidental and allegro.

Rick McCauley, senior director of sales for Barcelo in Canada, told agents that the group is investing $150 million in the refurbishment of properties across the brands with all work expected to be done by December.

Officials are also working with the travel trade to help educate them on each brand’s identities. And, with more than 100 properties – including city hotels – in 20 countries, McCauley noted that Barcelo certainly has something for everyone in its broad portfolio, with a definite focus on service.

“We have four dynamic brands, and a new brand strategy. We have more choice for the client,” he said, adding the group is also promoting niche markets such as golf, MICE, weddings, nature and city experiences.

Special tool for agents include Barcelo Agents and the B Partner Rewards Program.

For a detailed breakdown on what Barcelo has to offer and an update on the brands, watch for an upcoming issue of Canadian Travel Press.

Pictured at the Pickering event are (l-r) Barcelo’s McCauley, Tammy Thompson and Roberto Marty.