Atlantis, Caesars Team Up

Atlantis, Paradise Island resort in The Bahamas has unveiled the details of a new partnership with Caesars Entertainment Corporation.

The two hospitality and gaming companies have created an alliance designed to offer the Atlantis’ resort experience to members of Caesars Entertainment’s Total Rewards.

Under this arrangement, Caesars will be the only brand of its kind that offers a Las Vegas style island gaming destination as a benefit of their loyalty program, granting their Total Rewards members’ access to Atlantis, the largest casino resort in the Caribbean.

Paul Burke, president and managing director of Atlantis, Paradise Island, said, “Partnering with the Caesars brand on this initiative allows guests even more access to elite gaming destinations. Our brands have great synergy including similar customer service cultures and clientele. This is an aggressive step towards not only reinforcing our existing customer loyalty, but also towards attracting new customers to experience our unique product offerings.”

Michael Marino, senior vice-president of loyalty & digital at Caesars Entertainment, noted that, “With the launch of this exciting partnership, Total Rewards is continuing its evolution as the industry’s leading hospitality and gaming loyalty program. Total Rewards is now the only loyalty program of its kind offering our members access to this premier island resort, which includes access to select accommodations, signature dining experiences and the opportunity to play in the Caribbean’s largest casino.”

For more, go to http://www.atlantisbahamas.com.