Anguilla launches Dive Tourism Policy
The Ministry of Infrastructure and Tourism recently announced the official launch of Anguilla’s Dive Tourism Policy, a significant milestone for the island’s tourism sector, which took place on November 13, 2024, at the Ministry’s Conference Room.
This policy aims to establish Anguilla as a leading destination for sustainable dive tourism, while safeguarding the island’s rich marine ecosystems for future generations.
At the launch event, Honorable Minister of Tourism, Haydn Hughes, expressed his enthusiasm for this groundbreaking initiative, marking the launch of Anguilla’s first-ever Dive Tourism Policy.
Minister Hughes also highlighted the exciting developments ahead, particularly the new airport terminal set to open in 2025, which is expected to significantly increase international flights to Anguilla and further support the growth of dive tourism.
“Enhanced air access is essential in positioning Anguilla as a premier dive tourism destination,” stated Minister Hughes.
Tourism Planner at the Ministry of Tourism, Joleyne Robin-Williams, presented the policy and outlined its key areas of focus, including economic conservation, community engagement, safety and regulation, and marketing and promotion.
In her address, she emphasized that the policy would provide a strategic framework for promoting economic growth, while ensuring the preservation of the environment and delivering community benefits.
Kimberly King, Chief Marketing Officer at the Anguilla Tourist Board (ATB), also spoke at the event, sharing updates on the ATB’s ongoing efforts to promote Anguilla as a year-round dive destination. She highlighted the success of the Exclusively Yours Campaign, which promotes the island’s diverse experiences, including its world-renowned dive offerings.
King also mentioned that Anguilla will be participating in the Dive Equipment and Marketing Association (DEMA) Show in Las Vegas this November, further enhancing the island’s presence within the global dive tourism community.
