AMResorts Shows Off New Agent Loyalty Program
AMResorts launched its new travel agent loyalty program to the trade in Toronto Wednesday night, with additional events planned in other Canadian cities ahead.
The hotel company – which counts the Zoetry, Secrets, Breathless, Dreams, Now and Sunscape brands under its corporate umbrella – already has more than 5,000 agents on board for the program, which enables agents to earn points for bookings that can be redeemed for cash, free nights, etc., or amenities that can be given to clients.
Pictured at the Toronto event are (l-r) AMResorts’ Canadian team, plus friends from the US and Mexico/Caribbean.