AmaWaterways launches new stateroom upgrade program

AmaWaterways has announced the launch of its new Stateroom Upgrade Program*, offering travellers the opportunity to elevate their river cruise experience by upgrading to a higher category stateroom.

This innovative program allows guests to enjoy enhanced space or breathtaking views, all through a simple and seamless process.

Guests who have already reserved a river cruise can now participate in an online auction system to request and bid for stateroom upgrades. Whether the desire is to relax on a private balcony or indulge in the luxury of a suite, this program provides the chance to name an ideal price for an upgrade on select sailings.

The program is available to U.S. guests on all ships in Europe, Egypt, and the Mekong, following a very successful soft launch on AmaMagna.

“At AmaWaterways, we are constantly striving to enhance our guests’ experiences by offering innovative and personalized options,” said Kristin Karst, co-founder and executive vice president of AmaWaterways. “By introducing this bidding process, we empower our guests to choose enhancements that best suit their desires and budget, ensuring a more personalized and memorable journey. This initiative reflects our commitment to continually evolving our offerings to meet and exceed the expectations of our valued travellers.”

How to upgrade your stateroom

Eligible guests will receive an email around 85 days prior to sailing detailing the available upgrade options. They can then browse these options and place bids for the amount they are willing to offer, up until seven days prior to departure.

Placing multiple bids for different categories increases the chances of an upgrade, though only one accepted bid will be charged. A key feature of the Stateroom Upgrade Program is its no-risk bidding process.

If a bid is accepted, both guests and their travel advisors are notified via email, and guests are charged for the upgrade. If the bid is not accepted, guests retain their original stateroom without any additional costs. This program not only enhances the guest experience but also provides travel advisors with a unique opportunity to earn additional commission, as they receive 10 10 per cent on accepted upgrades, benefiting both guests and advisors.

For more information on eligibility and to check if a cruise is available for an upgrade, guests are encouraged to visit www.AmaWaterways.com/upgrade.