AmaWaterways appoints Catherine Powell as president

Effective Feb. 17, 2025, Catherine Powell will join AmaWaterways as president, working alongside co-founders Rudi Schreiner and Kristin Karst.

This strategic move represents a significant milestone in AmaWaterways’ journey, as the company continues to build upon its strong foundation and impressive growth trajectory.

Powell, with her extensive experience and innovative outlook, has been chosen to complement the existing leadership team and contribute to the company’s future success.

Powell is a distinguished business leader with an impressive track record of driving growth and strategic transformation across the entertainment, hospitality, and travel industries. She spent more than 15 years at The Walt Disney Company, delivering double-digit growth and leading transformative efforts focused on new revenue and cost opportunities. Most recently, she served as global head of hosting at Airbnb, overseeing and growing its global community of more than five million hosts of both homes and experiences. Powell is widely respected in the industry for her ability to create impact across complex operations and businesses. She is also a passionate advocate for inclusive cultures and employee development.

“I am thrilled and honoured to join AmaWaterways as its new president. The company’s commitment to exceptional guest experiences, innovation, and sustainability aligns perfectly with my own values and vision for the future of travel. Having spent my career in entertainment and hospitality, I’m excited to bring my passion for creating unforgettable moments to the world of luxury river cruising. I look forward to working alongside the talented team at AmaWaterways to build upon their impressive legacy and chart new courses for growth and excellence in the industry,” said Powell.

In her new role, Powell will report directly to Rudi Schreiner, co-founder and CEO, ensuring a collaborative approach to leadership and maintaining continuity in the company’s strategic direction. This carefully planned expansion of the executive team demonstrates AmaWaterways’ commitment to long-term stability and continued excellence in the luxury river cruise industry.

Karst will continue her role as co-owner and co-founder while also taking on the position of chief brand ambassador.

For more information, visit AmaWaterways.com.