Air Canada Making Magic With Disney
Air Canada will be featuring a new, limited-run in-flight safety video, produced in collaboration with Walt Disney Parks and Resorts, Canada.
The video will appear onboard across approximately 90% of the Air Canada fleet this July through to September, giving customers a glimpse of Disney magic as part of their summer travel experience.
A global first for both Air Canada and Disney Parks and Resorts, the new in-flight safety video includes special nods to The Most Magical Place on Earth alongside traditional on-board safety demonstrations. The collaboration is part of the airline’s continued focus on the family travel experience and creates unique and exciting storytelling opportunities to demonstrate all aircraft safety instructions in compelling, associative ways.
Andy Shibata, Vice President – Brand, Air Canada, said: “Family is at the centre of why so many of us travel. Over the last few years, we’ve been focused on improving the Air Canada family travel experience with family-friendly policies, family check-in counters, and shared family benefits in our Aeroplan loyalty program.”
Shibata continued: “As we reflected on opportunities to bring more care and comfort to the family travel experience, we were inspired to add a little magic to everyone’s trip with the help of Disney. Our new in-flight safety video encourages travellers of all ages to learn about the safety features of our aircraft in a new and engaging way.”
The video, shot by Canadian film director Melanie Chung, features iconic Walt Disney World Resort attractions and experiences, building on recent family-focused Air Canada collaborations with The Walt Disney Company (Canada) Ltd. Past collaborations include celebrating the 50th anniversary of the Walt Disney World Resort, a Disney-themed Maple Leaf Lounge children’s room, and a Disney and Pixar’s ‘Turning Red’ special livery.
Marlie Morrison, Managing Director – Marketing & Sales Canada & APAC, The Walt Disney Company (Canada) Ltd., said that: “This history of collaboration with Air Canada is a testament to the level of creativity and shared focus on families, which I think is further demonstrated by this being a global-first video for Disney Parks and Resorts.”
Morrison added: “Florida, and the Walt Disney World Resort, are key destinations for family travel. For many years, Canada has been one of Walt Disney World Resort’s largest international markets and as Canada’s largest airline, Air Canada has brought so many of our guests to the magic.”
