ACV hosts incentive trip with Azamara & Expedia Cruises

Air Canada Vacations recently hosted a landmark incentive trip in partnership with Azamara and Expedia Cruises, becoming the first tour operator to organize such an event.

This exclusive experience brought together 14 key managers from the Friesen Travel Group that owns and operates 13 franchise units under the Expedia Cruises banner led by prominent franchise owner Shawn Friesen, for a week of profound professional and personal development.

Professional and personal development

During the trip, Shawn Friesen shared important business updates and his vision for growth through 2027.

The event was coordinated by Elish Tait, manager, national accounts, and Bruce Parkinson, area sales manager, who guided participants through a series of engaging activities and presentations aimed at enhancing their business expertise and fostering stronger connections.

“We are incredibly proud to have pioneered this initiative,” said Tait. “This trip not only allowed us to strengthen our professional relationships but also provided a platform for our partners to gain new insights and strategies that will help drive their business forward.”

A week of learning

Throughout the week, attendees participated in three comprehensive presentations by Air Canada Vacations, which covered essential topics such as business building and marketing opportunities, product diversity, and a focused look at cruise offerings. These sessions provided invaluable insights and practical takeaways that attendees could apply to their own business operations.

The exciting itinerary included visits to picturesque locations such as Nice, Monte Carlo, Marseille, St. Tropez, and Sete, with organized activities designed to balance work and leisure.

Trip highlights

Key moments of the trip included:

  • Cocktail receptions and specialty dinners: Opportunities for informal networking and relationship building in elegant settings.
  • Training Sessions: Full days dedicated to presentations from Air Canada Vacations, including the latest updates and strategies for business growth.
  • White Night and Azamazing Evening: Themed events that combined entertainment with opportunities for deeper connections among attendees.
  • Excursions: Guided tours and wine tastings that showcased the unique cultural and gastronomic offerings of the regions visited.