Reshaping The Passenger Experience
IATA will be focusing on how technology, data, customization and digital transformation will reshape the customer experience of tomorrow at its 2017 World Passenger Symposium (WPS) which takes place in Barcelona, Spain from Oct. 24-26.
Aleks Popovich, senior vice-president, financial and distribution services for IATA, observed, “Digital transformation is a key strategic driver for our industry. Our customers are telling us what they value through the choices they make: from their preferred digital device to shop for air travel, to what they purchase, to how they check-in, to their onboard service options.”
Popovich continued: “The successful airline will use that information to transform themselves and deliver a more personalized experience to passengers. The World Passenger Symposium is a forum to discuss and debate how this transformation can be achieved.”
Over 700 high-level delegates from across the travel value chain are expected to attend, with highlights including:
- Presentation of the 20-Year Passenger Forecast by Brian Pearce, IATA’s chief economist
- Results of IATA’s 2017 Global Passenger Survey
- The IATA Innovation Day will return for a second year
- The CIO Forum will look at the Digital Airline and Open API
- Presentation of the Travel Innovation Awards
- Launch of the NEXTT project on the future passenger experience
IATA’s senior vice-president, airport, passenger, cargo and security, Nick Careen said, “Air travellers’ service expectations may range from no-frills to luxuriouson the same trip. They are becoming more sophisticated travel shoppers and increasingly selective about what they are willing to pay for.
Addressing these widely varying requirements requires innovation and data. WPS brings together experts to share research and learnings.”
