Content Is The New Travel Currency

“Content,” observes Brad Miron, “is the new travel currency.”

Miron, the founder & CEO of TripXpertz, sat down with Canadian Travel Press recently to talk about the launch of TripXpertz, which he described as a virtual agency website network of “destinational-focused sites that have high engaging content to address the gap between utility-based sites and where consumers really want to go.”

That network – of which MexicoXpertz is the first of the sites to come online – is focused on the user experience and has been designed to drive brand and demand to its destination partners, reports executive editor, Bob Mowat in this week’s digital edition of Canadian Travel Press.

Miron told CTP that:

“Our vision is very simple – to redefine how consumers research, plan and book their travel with the power of focused, engaging content. Our mission is to become a global brand recognized for providing aspirational, relevant content and inspiring consumers to travel in a focused and simplified user experience. Our goals are very simple – to hyper-grow a global network of destination-focused platforms in the next 36 months and become a major player.”

He explained that:

“In the case of Mexico, what we’re talking about is [that] for someone who wants to go into a specific destination, they have the ability to go in to see what to do, what to see, what to know and again, this is after we’ve got them from an aspirational ‘oh my god’ [point of view] and now we’re giving them all the information to make the proper decision.”

The big change here, Miron said, is that the online travel world has evolved and consumers want more than the utility-based sites that offer simply product and price.

Today, consumers are more interested in having a total experience.

And he believes that TripXpertz not only responds to that demand, but gives consumers exactly what they want.

For the full story on TripXpertz, check out this week’s digital edition of Canadian Travel Press by clicking here.