Air Transat has unveiled its new advertising campaign, “Vacation is calling.”

The campaign was developed in partnership with the Sid Lee creative agency and includes web, social media, television, radio, display and print advertising.

And with this new inspirational campaign, Transat said it is reaffirming its role as a holiday travel leader while unveiling new colours that are more representative than ever of its brand promise, which is to brighten the everyday with the joy of vacations.

The video component of the campaign shows a world that is part real and part imaginary. It highlights the extraordinary power of vacations, and the feelings of happiness and excitement that come with booking a Transat Sun holiday.

Geneviève LeBrun, vice-president of marketing at Transat Tours Canada, said of the new campaign, “We are proud to be working with Sid Lee, a partner that understands our vision and believes in the magic of vacations as much as we do. Every year, Canadians look forward to their holidays. We are honoured to be a part of these precious moments and provide them with everything they need for an unforgettable experience. It all begins when they book with the best North American leisure airline.”

To check out the campaign video, go to https://youtu.be/omPJh7PXrHI.