Air Canada’s brand value has soared 88% to $1.8 billion over last year placing it among the Top 50 most valuable Canadian brands, according to this year’s report on Canadian brands published by Brand Finance.
Air Canada was cited as the fastest growing Canadian brand among Canada’s largest corporations, and the only Canadian airline to rank among the Top 50. UK-based Brand Finance is one of the world’s leading brand valuation and strategy consultancies that every year valuates more than 3,500 brands to determine which are the most powerful and most valuable by country, by industry and against all other brands worldwide.
Highlights of this year’s Brand Finance valuations for Canada’s Top 100 Brands are available at http://brandfinance.com/news/press-releases/low-cost-retail–rising-from-the-canadian-economys-ashes.
(http://www.aircanada.com)