Leading The Transformation

As reported first by Press Today in a Breaking News story released yesterday afternoon, things are getting real interesting at TravelBrands as the travel company picked Zeina Gedeon as its new Chief Executive Officer (CEO).

Gedeon, who’s well known in the agency community from her previous role as the president of Air Canada Vacations, has been tapped by the DeMarinis brothers to lead the company’s transformation.

TravelBrands’ owner, Frank DeMarinis said of the appointment: “We welcome Zeina to the team and look forward to having her lead the transformation of Travelbrands into a leader within the Canadian marketplace.”

DeMarinis continued: “Zeina brings a wealth of talent, a proven leader with extensive travel industry experience, and her ability to bring people together in this very strategic role.”

Gedeon will work closely with the DeMarinis Brothers who will now devote more time to the companys strategic growth, supporting Gedeon in shaping technology and travel product direction.

She will be sharing her time between TravelBrands Toronto and Montreal offices.