Sabre, Virgin Australia Sign Deal

Sabre Corporation has announced that Virgin Australia has renewed its technology agreement and widened the scope of its relationship with Sabre.

The renewal agreement expands the airlines’ SabreSonic agreement. SabreSonic is an integrated suite of applications that optimizes and automates core processes such as Reservations, Inventory and Departure Control enabling airlines to offer a differentiating customer experience.

The renewal enables Virgin Australia to progressively implement a wide range of Sabre solutions, including SabreSonic retailing and personalization solutions. The customer-centric retailing solutions include Customer Data Hub, Customer Experience Manager and Dynamic Retailer. Additionally, the agreement enables the use of SabreSonic Select shopping capabilities, mobile solution and other software to support the airlineÆs focus on personalization and traveler experience.

According to Virgin Australia’s chief information officer, Lawrie Turner: “Our partnership with Sabre has enabled us to strengthen our global presence with our customers, our alliance partners and our sales partners.”

He continued: “We are now building on this partnership, and will work with Sabre to ensure we deliver a seamless, world-class customer experience across all international and domestic markets.”

Hugh Jones, president of Sabre Airline Solutions, observed: “We believe Sabre’s technology will help fuel the growth of Virgin Australia’s business by providing new solutions that differentiate them and provide new marketing capabilities with their airline partners. By expanding our technology footprint across the airline with our customer-centric solutions, Virgin Australia can make a significant impact on continually elevating the travel experience.”

Under the agreement, Sabre will work with Virgin Australia to identify opportunities for revenue generation and guest satisfaction enhancements.