ASTA Launches ‘My Travel Agent Rocks!’ Blog

The American Society of Travel Agents (ASTA) has launched a “My Travel Agent Rocks!” blog as part of a consumer awareness campaign.

The blog is featured on ASTA’s consumer-facing web site, http://www.TravelSense.org .

“The new blog will regularly showcase what an ASTA member did to help one of their clients experience the trip of a lifetime, or to save that dream vacation from disaster,” said ASTA president Zane Kerby. “This webs ite both reminds the travelling public of what agents do for them every day, and brings new clients directly to our members.”

The TravelSense.org web site connects consumers with professional travel agents, either based on geographical location, or by expertise, such as agents who are specialists in European river cruises or Caribbean honeymoons.

According to officials, TravelSense.org brought $1.3 million in sales leads directly to ASTA members in the first six months of this year alone from travellers searching for a vetted travel counsellor.