Bahamas Names New Director General of Tourism

Joy Ann Jibrilu has been appointed the new director general of tourism for The Bahamas, replacing 30-year tourism veteran, David Johnson who becomes the new chief executive officer of the Hotel Corporation of The Bahamas.

The appointment has been described as an “organizational restructuring” and part of the Ministry of Tourism’s new marketing campaign to be more responsive to increased global demands and changing trends within the global tourism market.

Jibrilu comes to the position after serving as the director of The Bahamas Investment Authority within the office of the Prime Minister, where “she was instrumental in the invigoration of the tourism plant, brand and product,” including such projects as Resorts World Bimini, the Sunwing joint venture in Grand Bahama, the Cove Eleuthera project and the Club Med in San Salvador.

Jibrilu will be supported by a team of young Bahamian professionals, including Ellison “Tommy” Thompson, former deputy director general of tourism who will now assume responsibilities for global marketing.