One Is The Happiest Number

Since it launched its Travelport Merchandising Platform a year ago at the CAPA Airline Summit in Dublin, Travelport reports that it has made some significant progress.

The Travelport Merchandising Platform was developed to allow airlines to distribute and differentiate all of their fares and ancillaries via the travel agency channel, connecting to Travelport exactly how they chose to, whilst enabling travel agencies to fully compare the offers from those airlines. The platform offers three distinct solutions — Travelport Aggregated Shopping, Travelport Ancillary Services and Travelport Rich Content and Branding. And Travelport reports that there have been key successes in each of these areas.

According to Derek Sharp, managing director, global distribution sales & services for Travelport, “When we launched the Travelport Merchandising Platform one year ago, we were excited to be bringing new and innovative technology to the industry that would pave the way for significant change in the distribution landscape by enabling airlines to distribute all of their products in the right place, at the right time, in every channel.”

Sharp continued, “I’m pleased to report today some of the significant results that have been achieved since then which include seeing low cost carriers coming back into the GDS channel following very long absences and other carriers distributing through the GDS channel for the very first time. This is a clear demonstration of the value airlines are seeing in our approach and offering. We’re very much enabling our airline partners to distribute and market all of their content exactly the way they chose to and believe our technology has truly set us apart from our competitors.”

And he concluded, “We’re not resting on our laurels though, we are continuing to work hard with numerous additional airlines to bring them onto the system and I expect to report many more significant achievements on our second anniversary.”

Go to http://www.travelport.com for more.