VANCOUVER GETS MASTER PLAN

An overview of Vancouver’s first-ever Tourism Master Plan was recently introduced by Vancouver mayor Gregor Robertson and Tourism Vancouver CEO Rick Antonson, at Tourism Vancouver’s AGM. The master plan will guide the development of the city’s tourism industry and will analyze gaps, identify opportunities and establish priorities to ensure continued growth, economically and sustainably. Recommendations include establishing a product development strategy to support existing attractions and to create new tourism concepts; creating a dedicated events organization to lead and manage efforts to deliver year-round events; and creating a marketing council to promote the diversity of neighbourhoods in the city. The final plan will be released in July. (http://www.vancouvertourismplan.org)