A FIRST FOR BEST WESTERN

Best Western International has unveiled plans that will see it launch its brand in Myanmar. It has signed an agreement that will see it take over the management of the Green Hill Hotel, a modern new property located in the heart of Myanmar’s largest city, Yangon. In doing so, Best Western International becomes the first US hotel company to establish a presence in Myanmar, following the exciting recent developments that have allowed the country to welcome new foreign investment. The six-month-old Green Hill Hotel, which features 189 light, contemporary rooms and suites, will now be operated by Best Western International under its mid-scale BEST WESTERN brand. Best Western’s vice-president of international operations for Asia and the Middle East, Glenn de Souza, said he believes the company’s international management expertise will provide a huge boost for the fledgling hotel. Said de Souza: “Best Western International wants to form long and lasting partnerships in Myanmar; we want to be here for the long-term, to help grow the country’s tourism industry.” And he continued: “There is no doubt that Myanmar is one of the world’s hottest hotel markets at present, with a major increase in new hotel supply needed to cater for a huge influx of guests. So it is vital that hotel owners in the country choose the right partners to ensure optimum performance at their properties.” For more, go to http://www.bestwesterndevelopers.com .