THE ORIGINAL COOL

Holland. The Original Cool. That’s the theme of a newly launched marketing campaign by thte Netherlands Board of Tourism & Conventions (NBTC), KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol. The campaign targets North American travellers, inviting them to explore and embrace Holland — a country that has always had a cool attitude toward art, design, architecture, eco-consciousness and lots more. And for those who are curious about what makes Holland the birthplace of cool, the journey starts at http://www.Holland.com/cool where Dutch guide Pim de Koel will take viewers on a whirlwind tour of Holland, starting with the city of Amsterdam and an itinerary that encompasses all things cool, like exploring state-of-the-art museums, biking through colorful neighborhoods, boating on picturesque canals, and enjoying a vibrant nightlife. So check it out — it’s cool.