F1S advisors share top-selling client destinations

First in Service Travel LTD (F1S) has unveiled the top destinations worldwide that its travel advisors have booked for their clients throughout 2024.

From iconic global cities to breathtaking regions, these choices reflect travellers’ evolving preferences for cultural exploration, natural beauty, and luxury experiences.

“Our clients around the world have been rediscovering travel in new and meaningful ways, thanks in part to the exceptional expertise and guidance of our First in Service advisors,” said F1S CEO Fernando Gonzalez. “Our advisors’ insights offer a glimpse into the places inspiring travellers for the upcoming year, with an emphasis on unique experiences, vibrant cultures, and unforgettable scenery.”

Among all destinations worldwide, Italy easily emerged as the singular standout favourite as 35% of F1S travel advisors indicating it was the most booked destination of the year. The following destinations within Italy were named most frequently by F1S travel advisors: Tuscany and Lake Como (23% each), followed by Florence, Puglia and Rome (12% each).

“Italy continues to captivate travellers with its blend of history, wine and cuisine, and stunning landscapes, contributing once again to its status as the ultimate destination of the year,” added Gonzalez.

Canadian F1S travel advisors were asked to name their single most-booked destination across nine regions. They were asked to “share the number one destination within each region you are booking for 2024:

 South Pacific:

For information on joining F1S, travel advisors are invited to email [email protected] to learn more.