UN Tourism launches global AI challenge

UN Tourism is looking for start-ups and scale-ups that are revolutionizing the tourism sector through cutting-edge solutions.

The Global Artificial Intelligence Challenge will support projects that are leveraging digital technologies to enhance tourism, promote sustainability, and drive economic growth.

Participants are encouraged to address digital transformation, sustainability, inclusivity, and digital governance across key areas, including branding and marketing; smart destinations and deep technologies; scalable education solutions; and efficiency in operations.

Through these categories, the initiative seeks to foster innovation that elevates destination appeal, optimizes resource management, and creates intelligent, impactful tourism experiences.

UN Tourism Secretary-General Zurab Pololikashvili explained that: “Innovation is a key driver of the future of tourism. This Challenge is a unique opportunity for creative minds to contribute to the sustainable and inclusive growth of the tourism sector. We are excited to see the innovative solutions that will emerge from this global initiative.”

This Challenge is a unique opportunity for creative minds to contribute to the sustainable and inclusive growth of the tourism sector

UN Tourism Executive Director, Natalia Bayona, observed that: “AI is projected to add $15.7 to $19.9 trillion to the global economy by 2030, with generative AI alone adding $2.6 to $4.4 trillion annually. This is transformative power—AI is the future of tourism. The future of tourism is here, and it is intelligent, efficient, and sustainable.”

The Challenge is open to individuals, teams, and companies from across the globe. Applicants must submit a detailed proposal outlining their innovative solution, its potential impact on the tourism sector, and a plan for implementation.

Proposals will be evaluated based on creativity, feasibility, and scalability. Candidates can apply until March 31, 2025. Finalists will have the opportunity to present their pitches at the UN Tourism Demo Day: the UN Tourism Tech Adventures, by the end of 2025.

Go to https://www.unwto.org/challenges/artificial-intelligence-challenge for more and to submit applications.