FITUR 2025: Focusing on growth and responsibility
The 45th edition of FITUR is set to get underway in Madrid from Jan. 22 to Jan. 26, 2025.
Organized by IFEMA MADRID, the international tourism trade fair taps into the global challenges of tourism and a firm commitment to boosting business and exchanging knowledge.
In 2024, FITUR welcomed over 250,000 attendees, with 9,000 companies, representing 152 countries participating in the annual event.
Tourism has reached 790 million international tourists, generating a direct global economic impact of approximately US$3.4 trillion in the first seven months of 2024, according to UN Tourism statistics.
Given the magnitude of the industry, FITUR aligns itself with the global challenge facing the industry and reinforces its commitment to the promotion of responsible tourism, inviting its professionals to strengthen their pride of belonging. This year’s event puts sustainability at the centre of its program with the aim of contributing to solid economic growth and showcasing respectful practices with a positive impact that can be replicated to continue improving the quality of tourism activity.
For example, FITURNEXT Observatory is FITUR’s platform dedicated to promoting best practices, and identify and analyze initiatives implemented globally by destinations, companies and organizations around an industry challenge.
About the challenge
This year, the 2025 Challenge is focused on how tourism can contribute to sustainable food management and, after the analysis of nearly 300 proposals, the winners are Sustainable Gastronomic Routes of Extremadura (Spain), Hurtigruten Cruises (Norway) and Too Good To Go (Denmark).
A second initiative is FITUR 4all – a space that for the second consecutive year brings all people with accessibility needs closer to tourist destinations and services in order to promote inclusive tourism.
This project, in addition to awarding the best initiatives, will be producing the first Guide to Best Practices in Accessibility in 2025 to encourage commitment to the development and promotion of inclusive tourism worldwide.
Along with inspiring professionals to adopt sustainable practices that contribute to the protection of nature and local communities, as well as promoting responsible participation in the Fair, FITUR 2025 also aims to increase its professionals’ pride in belonging to a crucial sector that generates a positive impact on economic and social development.
In this context, the entire tourism value chain contributes to the generation of employment, the preservation of cultural diversity and historical heritage, the stimulation of investment in infrastructures and services and the promotion of a sustainable development model. Being part of this industry means being at the heart of an activity that, beyond its contribution to economies, creates spaces for exchange and respect, contributing to understanding between cultures, global cooperation and progress.
Therefore, under the slogan of “Orgulllosos. Somos turismo” (Proud. We are tourism), this year’s show calls on all participants and visitors to participate in this transformation towards a more responsible tourism that brings real and lasting value to the planet and to people.
For more information, visit www.ifema.es/en/fitur.
