TRAVELSAVERS Canada reveals top travel trends for 2025
A new advisor survey from TRAVELSAVERS Canada reveals where Cnadian travellers are headed in 2025.
While Europe’s timeless appeal remains strong, travellers will gravitate to less-touristed locales there as well as other corners of the world. Italy is predicted to be 2025’s top destination, as it was in last year’s survey, with Portugal ranked second. But the rise of Morocco – second in the up-and-coming category – shows the growing appetite for the road less travelled.
Advisors foresee locales as a top trend in 2025. Japan topped the up-and-coming list, rising from number four in last year’s survey. South Africa, Eastern Europe, and Vietnam also placed in the top five.
“Today’s travellers are seeking more than just destinations—they’re seeking meaningful experiences,” said Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada. “The value of travel lies in the memories and connections it creates, and expert advisors are key to crafting those one-of-a-kind journeys that resonate on a deeply personal level.”
Trends for 2025
All-inclusive travel emerged as the top trend, given its appeal to relaxation-minded travellers who prize its convenience and value. Family travel, active and adventure travel, luxury travel, and river cruising completed the top five.
Bucket-list travel was named the top emerging trend, with travellers yearning to book trips of a lifetime. It was followed by personalized experiences, authentic travel, home-style accommodations, and off-the-beaten-path/exotic travel.
“In 2025, the purpose of travel will evolve as travellers will place greater significance on their destinations,” said Clementino. “Their choices will become a reflection of their aspirations—whether pursuing adventure, fostering cultural connections, or embracing self-care and rejuvenation.”
Evolving niches for 2025
Family festivities – Journeys with loved ones will thrive, with family and multigenerational travel among the year’s top 10 trends. Families are seeking fun in the sun at all-inclusives in booming destinations such as the Riviera Maya, the Dominican
Republic and Cancun. They’re also booking home-style accommodations to unite everyone under one roof.
The new wave of cruising – As young travellers chart a new course, Millennials and Gen Z are taking to the high seas and rivers. More than a dozen new ships are arriving next year to keep pace with the heightened demand. Non-traditional cruise destinations like Colombia and Egypt are trending, as well as coolcations to Alaska and Antarctica.
Tailored-to-you trips – Travellers are no longer booking cookie-cutter experiences. They want bespoke adventures that align with their passions. They also crave authentic connections with people, culture and nature, such as a cooking class in Lima or viewing the Northern Lights.
Emerging Europe – While Italy is still dominant, overtourism and the desire to explore new places are sparking interest in other European destinations. The New Grand Tour includes locales such as Portugal, Iceland and rising stars of Eastern Europe such as Prague, Krakow and the Baltic countries.
Top destinations for 2025
According to the results of the survey, the following was determined:
1. Italy
2. Portugal
3. Dominican Republic
4. Riviera Maya
5. Alaska
Top Up-and-Coming Destinations
1. Japan
2. Morocco
3. Eastern Europe
4. South Africa
5. Vietnam
Top trends
- All-inclusive travel
- Family travel
- Active/adventure travel
- Luxury travel
- River cruising
Top emerging trends
1. Bucket-list/to-do trips
2. Personalized experiences
3. Authentic travel
4. Home-style accommodations
5. Off-the-beaten-path/exotic travel
