Palladium Hotel Group arrives in Barcelona

The Palladium Hotel Group has arrived in Barcelona with the opening of 45 Times Barcelona Hotel, available to book as of Nov. 15, 2024.

With an unbeatable location, in the heart of Plaza de Cataluña, 45 Times Barcelona Hotel, a 4-star superior property, features 119 rooms distributed across 11 different categories.

The hotel will operate temporarily under the ephemeral brand 45 Times Hotels. Its location, just a short distance from the theaters of Las Ramblas and Gaudí’s majestic works, is an attraction in itself. The building’s neoclassical architecture and unique décor combine elements that authentically represent Barcelona’s cosmopolitan and varied style, including a mural by the urban art collective Boamistura.

Return to Barcelona

45 Times Barcelona Hotel will maintain the services and facilities of the current establishment, including its iconic rooftop with a swimming pool and bar, offering magnificent views over the city.

“We are delighted to return to Barcelona, one of the most desirable cities for tourists globally and a key destination for us,” said Jesús Sobrino, CEO of Palladium Hotel Group. “The opening of this hotel is a further step in the development of our expansion plans, both in the urban segment and in the Mediterranean region. We believe that the service proposal, both under the ephemeral 45 Times Hotels brand, and in the future under the BLESS Collection Hotels brand, fits perfectly with the modern lifestyle, cosmopolitan and innovative identity of Barcelona itself. We continue to advance our commitment to sustainable and profitable growth, adding our presence in one of the leading tourist capitals of the world.”

The opening of 45 Times Barcelona Hotel marks the group’s return to Barcelona, where it was present until 2022 with 3 assets operating under the Ayre Hoteles brand. Following its conversion, after approximately one year, 45 Times Barcelona Hotel will become part of the BLESS Collection Hotels portfolio, following the same concept of experiential luxury that characterizes this exclusive brand.

The opening of the 45 Times Barcelona Hotel is the second for Palladium Hotel Group this year, following the opening of Only YOU Hotel Sevilla in March 2024. This brings the total number of properties operated by the hotel management company to 41, 19 of which are located in Spain.